NEW DELHI — Women purchase more sexual health items in February, the month of Valentine’s Day, than men, says a study.
The study revealed that categories that dominate female purchases during February are romance products, adult games, edible fun products and sexy lingerie.
Women’s buys in the initial two weeks of February go up to 54 percent of the aggregate income manufactured by the sexual health products industry, contrasted with 41 percent on an average throughout the year, said the study conducted by ThatsPersonal.com, a seller of sexual wellness products, IANS reported.
The study names Kolkata, Chennai and Ahmedabad as laggards in the sale of sexual wellness products.
“Sixty-one percent of wellness products purchased during the month of February are by females and that too during the first 20 days of February. The cities which witness the highest purchase of sexual wellness products include Bangalore, Baroda, Pune, New Delhi and Mumbai,” said the study.
Samir Saraiya, CEO, ThatsPersonal.com, said: “This report is based on 30 months of internal traffic and sales data, customer feedback and interactions and a few qualitative surveys.”
“Despite the social stigma that still surrounds the market, Indian audiences are beginning to see this sector as essential and not just something frivolous,” said the study.
Why women regret casual sex ?
WASHINGTON — In general, women regret short-term sexual encounters like one-night stands more than men do.But, the reason has remained unknown.
However, various factors determine whether and how much they regret them. According to a Norwegian University of Science and Technology (NTNU)-led study, an initiative is the clearest gender-differentiating factor for regret after casual sex, although other conditions also affect how much an individual regrets the encounter.
“The factor that clearly distinguishes women from men is the extent to which they themselves take the initiative,” says Mons Bendixen, an associate professor in the Department of Psychology at the NTNU.
Initiative is the clearest gender-differentiating factor for regret after casual sex, although other conditions also affect how much an individual regrets the encounter.
In contrast to women, sexual regret for men is not affected by whether they take the initiative. “Women who take the initiative see the man as an attractive sexual partner,” says Professor Leif Edvard Ottesen Kennair, also at NTNU’s Department of Psychology.
“Women who initiate sex are likely to have at least two distinguishing qualities,” said researcher David Buss, “First, they are likely to have a healthy sexual psychology, being maximally comfortable with their own sexuality. Second, women who initiate have maximum choice of precisely who they want to have sex with. Consequently, they have less reason to feel regret, since they’ve made their own choice.”
Researcher Mons Bendixen pointed out that these effects are not as strong in men, “Women have less regret if the sex was good. For men, this also plays a less important role. The underlying causes are biological”.
The higher-investing sex faces larger repercussions of mating decisions than the lower investing sex. Women have a higher minimum obligatory parental investment (e.g., 9 months internal gestation) than men. So, women’s regret should be more closely tied to the quality of their sex partner than men’s.
“For women, sexual skill might be a cue to high male quality,” said researcher Kelly Asao. In short, women may profit more from high quality in their sexual partners than men do.
This study,published in the Personality and Individual Differences, added several factors that can explain responses to casual sex.
The researchers also asked study participants if they took the initiative for the sex act, if they felt pressured to have sex and whether the partner was skilled or sexually competent. Participants were also asked if they experienced disgust.
Women also feel disgusted more often than men after a short-term sexual encounter. This is one of the key factors in whether or not they feel regret.
People may feel disgusted because they feel moral regret, but also if the act is unhygienic or if the sex itself was perceived as gross.
With Agency InputsFollow @gorkhapost
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